This project, one of three on the same theme, sprang fourth from a brief concerned with unsolicited urbanism. The site is a lot on William St, Sydney – a leftover space from the development of the eastern distributor. We proposed the space be used as a boutique drive in theatre, re-purposing the existing billboard as the screen. We embarked on an unsolicited marketing campaign at the site to raise awareness of our proposal. This involved using a street line marking tool to mark at 1:1 scale our plans for development, seen through the ticket booth, snack bar, projector booth and car spaces. Other unsolicited marketing included stencils adds on footpath around the site and posters of hypothetical movies posters plastered on the surrounding walls.
This was part of a intensive workshop run by Rory Hyde on unsolisited architecture and undertaken with design partner Andrew Short.
Revival of the Classic Drive in theatre atop of an RTA owned site.
Chalk stencil detail of 1:1 plan proposal on site.
The existing site and proposal
A line writer was hired from Kennards hire with the detailed elements completed with stencils and by hand
The unsolicited proposal poster.
Old movie posters were plastered around the site, stencils pointed users to the proposed ticket and popcorn booths
Section through the site